All you have to do is put a model in the middle of a room where there are images on all the walls and watch where the crowd spends their time.
Both physical and computer generated images are tools that architects can use to communicate the design directly to a client, but from personal experience, individuals have always seemed to be much more responsive to physical models that have the ability to convey a sense of depth, dimension & texture. I never said that computer models and 3D images aren’t valuable, I’m just saying that there are some benefits to building a physical model that go beyond a printout of a rendered image. They are both terrific and both have a role to play I receive enough emails relating to hand sketching ( old architects) versus computer drawing ( young architects) that I think I have my finger on the pulse on how that argument plays out. It’s like trying to debate whether pizza or cheeseburgers are better. Please make a mental note as you start thinking about how physical models are a throwback to the good old days and that technology has evolved to a point where we can do so much more during the design process with just the click of a button, that I don’t care for that argument. While most of the models we build now are still in the Design Development stage, they represent a fairly resolved concept by the time we build them. In school, I would go through loads of chipboard and more #11 X-Acto blades than seems reasonable, to create massing and assembly models. As we become more and more dependent on our computers, physical architectural models are becoming a lost form of communicating design ideas. We probably average about 1 or 2 a year, but we don’t build them for the same reasons I used to crank out models in my school days. We still build architectural models in my office, but not that many – and far fewer than I would like to see built. “What happened to all the architectural models?!?” Fast forward 20 years and I look around and think: Cardboard, chipboard, foam core, museum board, basswood … you name it, I’m pretty sure I used it to build a model. That’s what architecture students do, they build models. I don’t have an actual count but I bet that over the 6 years I spent in school that I built a few hundred models. When architects are in school, they build a lot of models during their coursework.
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